Google Indexing API

Google Indexing API is code based process. There are some plugin and code available.

The Indexing API allows any site owner to directly notify Google when pages are added or removed. This allows Google to schedule pages for a fresh crawl, which can lead to higher quality user traffic. Currently, the Indexing API can only be used to crawl pages with either job posting or livestream structured data.

We are SEO specialist in Australia for our clients we prefer automated Google Indexing API. Below are simple steps. contact us for seo consultant or assistance.

1. Create a service account

Create new project
Save project

2. Once service created click on 3 dots than click on ‘Edit’ link

Edit google service account

3. Create key (JSON recommended)

4. The auto download will initiate once the key created. json allows access to your cloud resources, so store it securely. Learn more

JSON key

5. Click on ‘View domain wide delegation client id’ to check the service account email. This email is also mentioned in your JSON key file with name ‘client_email’.

service account email

6.  Goto to API Dashboard https://console.developers.google.com/apis/dashboard

7. Select your project what you have created from top right drop-down. 

select project

8. Search of ‘Indexing API’ and enable indexing API

search api
enable api

9. Verify site ownership in Search Console. Verify your service account email into webmasters. (See point 5)

9.1 Select your project https://search.google.com/search-console/settings

9.2 Goto settings -> click on ‘Users and permissions’  -> click on ‘ADD USER’ blue button on the top right side.

9.3 Add service account email (See point 5) into Email Address field

google indexing api code

Helping URL

1. https://developers.google.com/search/apis/indexing-api/v3/prereqs
2. https://developers.google.com/search/apis/indexing-api/v3/using-api

Google Tag Manager

What do you thing about “Google Tag Manager”? A common misconception is that Tag Manager is the same thing as Analytics. In Actuality it is completely a separate tool.

Well today we will disclose this topic for you.

It is a user-friendly solution for managing the tags that send information to third-parties, on your website. It mainly consist of three main parts tag, trigger & variable.

Some of the benefits are:

  • Easy to use and easy to launch.
  • Increases your agility.
  • Put your mind at ease.
  • Deploy google and third party tags.
  • Collaborate across your organization.

Now lets have a look how it works for you, GTM is packed with lots of great solutions to take the pain out of tagging.

Some features are:

  • Tag Technology –  get full access over how your tags are define and fired.
  • Usability – Designed with marketers in mind, Tag Manager’s user-friendly design and security makes it a hit with IT teams too.
  • Accounts and User Roles – Share the right access with all the right people. Control permissions to ensure marketers and developers can work together safely and effectively.
  • Triggers – Control when and how your tags fire to get all of the data you need.
  • Templates – Quickly adopt new marketing solutions whenever you’re ready with built-in templates for Google and third-party measurement and marketing tags.

Google Tag Manager makes it easier to implement some of the more complicated Google Analytics features such as:

    • User ID tracking – User ID tracking gives you the ability to measure real users instead of devices. This provides more accurate data for you. Tag Manager also helps with common challenges in Google Analytics, such as Custom Dimensions, Cross-Domain Tracking for multiple sites that are tracked together in Google Analytics, and Enhanced E-commerce that requires collaboration with development.

Bounce Rate Analysis

“Bounce Rate” this must be a scary number for you?

And you all commonly knew that high bounce rate is bad and low bounce rate is good. As you log into your google analytics account it is always right in front of you waiting for you.

We understand what it feels when it increases in numbers. But the main problem of this bounce rate is that the numbers can be misleading. After all how high is it really too high.

We will today discuss how you can fully access and measure your bounce rate. We will also share some of the steps to decrease bounce rate. So lets start our today’s topic.

 

What is Bounce Rate?

A “Bounce Rate” occurs when someone visits your website and leaves without interacting more with your site.

It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period.

You can also track the bounce rate of a single page or a segment or section. I’ll show you how once we start looking at the different segment reports. The bounce rate of a single page is exactly what it sounds like. It’s the total number of bounces divided by the total number of visits on a page.

 

What bounce rate is good?

Many variables determine what a “good” bounce rate is. Your business type, industry, country, and the types of devices your visitors are using all influence what a good average would be for your site.

Google Analytics gives you a quick visualization of the average bounce rate for what it believes is your industry. It does this by bench-marking.

Under the admin section, click on “Account Settings” and then check the “Bench-marking” box.

Just navigate to your behavior reports. Click on “Site Content” and then “Landing Pages.”

You’ll immediately see the average, site-wide bounce rate.

Of course, a site-wide average can be too broad to be a valuable benchmark. You can drill down further to view section-specific bounce rates. With either the Content Drill down Report or the advanced filter feature, you can see the average bounce rates for sections of your site.

 

Modifying bounce rates

Your site-wide bounce rate is too broad to be anything but a vanity metric. It’s too shallow to provide meaning. To measure and assess your bounce rate, you need to narrow it down and group it by different variables. You won’t be able to start lowering your bounce rate until you really understand what’s causing it to be high.

There are a couple of ways that you can modify the bounce rate metric you see in Google Analytics.

As we already mentioned above, the first way is by segmenting your bounce rate. You can create all sorts of different segments in Google Analytics to better analyze your bounce rate. You can even create custom variables.

We will look at nine different segment options that will help you assess and improve your bounce rate.

  • Segment by age – To look at bounce rate by age range, look under “Audience” and then “Demographics” on the left-hand sidebar. Then, click the “Age” option.
  • Segment by gender – The “Gender” option is just below “Age” on that left-hand menu. This report tells you your bounce rate for males and females.
  • Segment by affinity – The next option in the “Audience” section is under “Interests” and then “Affinity Categories”. In this bounce rate based on visitor interests.
  • Segment by location – You can click on “Location” for another segment report. You’ll see a color-coded map that shows you where most of your visitors come from.
  • Segment for new visitors – A good segment to check out is the “New Vs. Returning” breakdown. It’s also in the “Audience” section under “Behavior”.
  • Segment by browser – The browser breakdown report is a good way to see if you have any technical issues that are causing your visitors to bounce. In the “Audience” section under “Technology,” select “Browser & OS”. If one browser has a higher bounce rate than the others, that might indicate that you haven’t configured your site well for that browser.
  • Segment by device – Underneath the “Technology” section, you can find the “Mobile” section. Select “Overview” to see your bounce rate across devices.
  • Segment by acquisition – Go to “Acquisition,” then “All Traffic,” and then “Source/Medium” in the left-hand menu. It will show you a breakdown of where all of your traffic is coming from and the associated bounce rates.
  • Segment by landing page – The final option we’ll discuss is segmentation by landing pages. In the left-hand menu under “Behavior,” click on “Site Content” and then “Landing Pages”.

Now some steps through which you can manage your bounce rate

  • Adjust your bounce rate through scroll percentage events – The “Scroll Depth” trigger allows you to create custom events based on how far a visitor scrolls down a page.
  • Adjust your bounce rate through the timer function – You can also decide that Google should consider a visitor to have interacted on a page if they spend a minimum amount of time on it.
  • Review in-page analytics – This report allows you to see the click-through rate for every link on a web page.
  • View Page Timings – In the “Behavior” section of the left-hand menu, click “Site Speed” and then “Page Timings”.
  • Google Analytics Site Speed reports
  • Utilize A/B testing
  • Include clear CTAs and consider their placements
  • Make your pages easy to read
  • Use videos and images to engage your audience
  • Offer live chat support

Improving your bounce rate means a more engaged audience and more conversions. If you follow the steps we have outlined in this post, you should see your bounce rate decrease in no time.

 

Off Page Seo

Hello friends we are back with a topic “Off page SEO”. This term refers to techniques that can be used to improve the position of a web site in the search engine results page.

Today we will learn how to do Off Page SEO for a site

Step 1:  Select a “topic” or “page” or “product” for which seo is to be done.

Step 2:  Now for that topic prepare “post”, “images” and “video”.

Step 3:  “Social Bookmarking” for this we only need the url of the related page, post or product. There are more than  100 social bookmarking sites on which we can post the url of the related topic.

Step 4:  “Forum Submission” it not only helps you to increase web traffic but also increase your website back links as well. Forum Posting holds a lot of potential to get you better exposure and of course enhanced number of visitors. i.e. Forum submission is the way of online Discussion sites.

Step 5:  “Blog directory submission” There are few top sites through which blog directory is done.

Step 6:  “Article Submission”

Step 7:  “Q/A Sites” link Submission

Step 8:  “Video Submisssion” the video that is made for the “product” or “page” or “topic” should be posted on several sites.

Step 9:  “Image Submission” the set of images that are collected for the page or topic or the product should be submitted to the image submission sites.

Step 10:  “Infographics Submission” Infographic submission is the most recent and most effective technique used for purpose of Search Engine Optimization through social media. Infographics are basically type of graphical representation depicting some information or integrated with data.

Step 11:  “Document Sharing” like ppt, pdf etc.

By these steps we are able to index our page, topics, posts and products. It will be easier for search engine to index the site fast and our site will be optimised. Beside all these mentioned sites we will search many more sites for each step but these sites are top for Offpage SEO.

Convert Website Visitors Into Customers

In today’s world website designing is a easy task as compared to previous few years. But only making site and putting data is not enough for making a good market.

Today we will tell you 6 important steps through which you can convert website visitors to paying and happy customers.

So let us start

  1. Testimonials – Add testimonials to your website as it helps in building social proof that make trust of visitor on your site.
  2. Video – Having a video on your website homepage helps in increasing your chances of conversion by 75-80%. So, you must have a video on homepage.
  3. Speed – If your website is too slow to load specially on mobile devices, you will loose approx 7% customers each second as your site lags to load. So, maintain your site speed.
  4. Design – Having a website with a landing page design helps in conversion. You should think about where to place the video, where the contact form is placed and mainly the content placement all matters a lot. So, think about it.
  5. Your business brands – You should place the a genuine about us and the achievements. You can make it a major display on your site, it actually works. Moving on to last point.
  6. Give them a reason why they pay you – You can tell them that on an average our customers get hours and hours of services when they work with us or provide the service that makes you on a higher node from your competitor. Give them a compatible reason that help you to convert visitors into paying customers.

So, these are the 6 key points that help in conversion.

SEO, A Digital Media Process

SEARCH ENGINE OPTIMIZATION (SEO), A digital media process

As you all are familiar with the word SEO “Search Engine Optimization”, in this digital media is also a important process talk for web is sharing steps so that you can know much about SEO and can do these steps without any obstruction and ease. This digital media process involves many steps. Let’s start with it:

  • Step 1- Select the topic for which you want to make a post.
  • Step 2- Find images related to that topic.
  • Step 3- Make a video with the help of images.
  • Step 4- Upload the video on youtube and make sure that you write description about that video and also add tags to that video, publish the video and copy the embed code on a text editor.
  • Step 5- Make a slideshow with the help of above images on google drive and make it public.
  • Step 6- Start writing the post on you admin panel by going on post>add new post, after adding new post write the full post adding description and details about that topic.
  • Step 7- Add the embed code that is copied on the text editor to the post.
  • Step 8- Add google slide url that is shared in google drive to that post.
  • Step 9- Make a pdf for that post and add to the post.
  • Step 10- Publish the post.
  • Step 11- Open google blogger and write the same post on it and also add your site url.
  • Step 12- Write the same post on google business site and also mention your site url at last.
  • Step 13- Share these post on Facebook, Twitter, Reddit, Path and Tumblr.
  • Step 14- Now open Pinterest, upload images related to that post by making a board and add pins to it.

*make sure that these work should be publicised and should be shared from a common google account.