Bounce Rate Analysis

“Bounce Rate” this must be a scary number for you?

And you all commonly knew that high bounce rate is bad and low bounce rate is good. As you log into your google analytics account it is always right in front of you waiting for you.

We understand what it feels when it increases in numbers. But the main problem of this bounce rate is that the numbers can be misleading. After all how high is it really too high.

We will today discuss how you can fully access and measure your bounce rate. We will also share some of the steps to decrease bounce rate. So lets start our today’s topic.

 

What is Bounce Rate?

A “Bounce Rate” occurs when someone visits your website and leaves without interacting more with your site.

It’s the average number of bounces across all of your pages divided by the total number of visits across all of those pages within the same period.

You can also track the bounce rate of a single page or a segment or section. I’ll show you how once we start looking at the different segment reports. The bounce rate of a single page is exactly what it sounds like. It’s the total number of bounces divided by the total number of visits on a page.

 

What bounce rate is good?

Many variables determine what a “good” bounce rate is. Your business type, industry, country, and the types of devices your visitors are using all influence what a good average would be for your site.

Google Analytics gives you a quick visualization of the average bounce rate for what it believes is your industry. It does this by bench-marking.

Under the admin section, click on “Account Settings” and then check the “Bench-marking” box.

Just navigate to your behavior reports. Click on “Site Content” and then “Landing Pages.”

You’ll immediately see the average, site-wide bounce rate.

Of course, a site-wide average can be too broad to be a valuable benchmark. You can drill down further to view section-specific bounce rates. With either the Content Drill down Report or the advanced filter feature, you can see the average bounce rates for sections of your site.

 

Modifying bounce rates

Your site-wide bounce rate is too broad to be anything but a vanity metric. It’s too shallow to provide meaning. To measure and assess your bounce rate, you need to narrow it down and group it by different variables. You won’t be able to start lowering your bounce rate until you really understand what’s causing it to be high.

There are a couple of ways that you can modify the bounce rate metric you see in Google Analytics.

As we already mentioned above, the first way is by segmenting your bounce rate. You can create all sorts of different segments in Google Analytics to better analyze your bounce rate. You can even create custom variables.

We will look at nine different segment options that will help you assess and improve your bounce rate.

  • Segment by age – To look at bounce rate by age range, look under “Audience” and then “Demographics” on the left-hand sidebar. Then, click the “Age” option.
  • Segment by gender – The “Gender” option is just below “Age” on that left-hand menu. This report tells you your bounce rate for males and females.
  • Segment by affinity – The next option in the “Audience” section is under “Interests” and then “Affinity Categories”. In this bounce rate based on visitor interests.
  • Segment by location – You can click on “Location” for another segment report. You’ll see a color-coded map that shows you where most of your visitors come from.
  • Segment for new visitors – A good segment to check out is the “New Vs. Returning” breakdown. It’s also in the “Audience” section under “Behavior”.
  • Segment by browser – The browser breakdown report is a good way to see if you have any technical issues that are causing your visitors to bounce. In the “Audience” section under “Technology,” select “Browser & OS”. If one browser has a higher bounce rate than the others, that might indicate that you haven’t configured your site well for that browser.
  • Segment by device – Underneath the “Technology” section, you can find the “Mobile” section. Select “Overview” to see your bounce rate across devices.
  • Segment by acquisition – Go to “Acquisition,” then “All Traffic,” and then “Source/Medium” in the left-hand menu. It will show you a breakdown of where all of your traffic is coming from and the associated bounce rates.
  • Segment by landing page – The final option we’ll discuss is segmentation by landing pages. In the left-hand menu under “Behavior,” click on “Site Content” and then “Landing Pages”.

Now some steps through which you can manage your bounce rate

  • Adjust your bounce rate through scroll percentage events – The “Scroll Depth” trigger allows you to create custom events based on how far a visitor scrolls down a page.
  • Adjust your bounce rate through the timer function – You can also decide that Google should consider a visitor to have interacted on a page if they spend a minimum amount of time on it.
  • Review in-page analytics – This report allows you to see the click-through rate for every link on a web page.
  • View Page Timings – In the “Behavior” section of the left-hand menu, click “Site Speed” and then “Page Timings”.
  • Google Analytics Site Speed reports
  • Utilize A/B testing
  • Include clear CTAs and consider their placements
  • Make your pages easy to read
  • Use videos and images to engage your audience
  • Offer live chat support

Improving your bounce rate means a more engaged audience and more conversions. If you follow the steps we have outlined in this post, you should see your bounce rate decrease in no time.

 

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